WHY REDESIGN?

Many of our core beers were hastily designed by our founder in a Kinko’s in the middle of a strip mall . We were moving and brewing up innovation so quickly that our designs were often an afterthought. Now, after almost 30 years making delicious beer, our highly talented marketing, design, and creative team used their combined expertise and vision took the proper time and care to match the quality of what’s on the outside of the can to what’s inside!  

WHY NOW?

Well … it was time. We asked our fans what they thought about our look, and they let us know. One quote stood out in particular: “Windows 95! I was literally going to say that it’s like they were stuck 20 years ago.” And they weren’t wrong! This visual refresh was overdue, and we feel like they bring our favorite elements of our past with us, while pushing us forward into what we think the future of Lagunitas, and the future of brewing, holds. 

WHO REDESIGNED IT?

Unlike virtually every other major brand redesign, ours was led 100% by our in-house creative team. You can expect consistent and cohesive new packaging designs from the folks that brought you some of the more recent designs with the same attention to detail, Easter Eggs, and occasional misspellings.