Beer 101: What’s on the label?

Imagine with me for a moment. You are sitting down after a long day of work, having the first beer of the evening, but your mind isn’t quite shut off yet. You don’t want to turn on the TV and you don’t have any reading material handy. So, you turn to what you do have, that can or bottle of Lagunitas that’s in your hand. You read the government warning. You read the marketing copy around the label. You even consider calling the phone number on there just to leave a silly message (please do that, it makes us all smile!). Finally, you see a series of acronyms and numbers and you wonder what the hell they are. Most likely you are seeing clusters of letters like ABV, IBU and OG. If this has you scratching your head as to what it all means, hang on as we go on a ride into beer analytics and testing!