In 2014, we wanted to bring the vibe of our brewery on the road … so we took some orange couches from our Employee Loft, a ton of fresh beers, and live music (of course), across the country on our first CouchTrippin’ to Austin Tour. 4 years, 25 cities, and 58 new band friends later (including Lizzo, Sylvan Esso, Shakey Graves, and many more), we shared the love of the Loft and plenty of beers with thousands of folks, creating unexpected experiences and memories to last a lifetime. “Read story
THE ARTIST'S JOURNEY
In conjunction with supporting Paul Thorn’s “Mission Temple Revival” tour and special beer tastings on the Cayamo Cruise, we also helped fuel the revamping of a vintage trailer to create a traveling Paul Thorn museum for his fans. In this meet-and-greet experience, you were invited to climb aboard with Paul and have a beer while checking out his rare art, artifacts from his past, and even take in a one-on-one performance. This tour culminated with a stop on our stage at LUCK Reunion in a colllaborative event with Lagunitas founder, Tony Magee.
Lagunitas’ love for Tank & the Bangas ignited the first time we met during their storied win of the 2017 NPR Tiny Desk Contest. Since then, our worlds continue to come together on the Lagunitas Petaluma Amphtheater stage and beyond. In 2019, we hit the road with Tank and the incredible Big Freedia (who brought the funk at our 2016 Brooklyn and 2019 Chicago Beer Circus). 7 stops, digital treasure hunts and many beers later, we made a lifetime of memories.
In 2017, we partnered with our dear friend Son Little for his “Live on The Road with Lagunitas” series. While on tour, he created 5 live, stripped-down versions of songs from his new album, showcasing his extraordinary voice and songwriting skills. Fans can download the tracks, with all proceeds benefitting the Southern Poverty Law Center.
From sponsored tours to multiple visits on the Lagunitas Petaluma Amphitheater stage, we have been happily collaborating with Deer Tick for many years. When COVID hit in 2019, it was our live stream with Newport folk festival that brought the revered relationship to the forefront, and all for a good cause.
When our friend Konrad Wert of Possessed By Paul James shared his ideas for creating a documentary of his transformative journey, we were excited to come along for the ride. Stepping away from the classroom, Wert turns to his musical side career as a means to tour the country with his family and share his personal journey from teacher burnout to becoming a folk-singing advocate.
We love creating special experiences with every artist and band we get to work with. Here’s a slideshow of a few standout memories from years past.