Potential Alcohol Effects

Consuming alcohol is an individual choice and affects different people in different ways. Some studies have indicated that there may be a relationship between alcohol consumption and an increased risk of developing certain health issues. Heavy drinking on a regular basis has been connected to multiple illnesses, including liver disease, cardiovascular disease, dependency, and a heightened risk of certain types of cancer. ‘Binge’ drinking, which involves consuming large amounts of alcohol in a short period of time, is dangerous and can result in serious health issues. For some people moderate alcohol consumption may increase certain health risks and risks of certain types of cancer, such as breast cancer. In addition to pace, other factors that may influence the level of risk include amount and frequency of consumption, age, gender, genetics, and lifestyle. To that end, you should consult with your health care provider or medical professional to help you understand whether moderate drinking is compatible with your personal health circumstances.

Read more on ModerationMatters.com

Marketing our products responsibly

Our Responsible Marketing Code guides everyone at Lagunitas who is involved in marketing and selling our products to ensure we do not contribute to excessive consumption or misuse.

We also comply with regional and national codes for beer or alcohol advertising. We only place commercial communication where at least 70% of the audience is over 18 years or in some countries the legal purchase age if that is higher than 18 years. We will only feature people who are at least 25 years old and act and appear their age. We will not suggest alcohol is the key to social or sexual success.

We define commercial communications as all activities carried out in order to market our brands (alcoholic and any non-alcoholic versions of alcoholic brands). This includes: all advertising, the brand name, product descriptor, packaging and labelling, digital and mobile phone communication, sponsorships, product placement, promotions (on & off-trade) and point of sale materials.

User Generated Content Policy

As Lagunitas Beer, we have the responsibility to stimulate responsible drinking manners. We also want to take our responsibility when it comes to content on our online channels. Therefore, the following guidelines are active for posting and sharing comments, pictures, or other (visual) material onto our channels.

We can delete comments, pictures, or other (visual) material if:

• It has been posted by somebody below the legal drinking age OR if somebody is shown who is below the legal drinking age.
• There is positive or encouraging talk about consuming alcohol below the legal drinking age.
• It encourages or speaks positive about excessive alcohol consumption.
• It establishes a link between consumption of alcoholic beverages and active traffic participation with any mode of transport.
• It gives the impression that there is a causal relationship between the consumption of alcoholic beverages and having social and sexual success.
• It suggests that consumption of alcoholic beverages has a positive effect on professional practice.
• It represents a situation that/or incites or encourages illegal, risky, violent, or aggressive behavior.
• It suggests that consumption of alcoholic beverages is a sign of maturity and abstinence from alcohol consumption is a sign of immaturity.
• It judges those who choose not to consume alcohol.
• It contains offensive language or gestures; or could be perceived as such based on gender, race, sexual orientation, religion or culture.

The above information is intended for consumers outside of the United States.

(Last Updated 10/13/2022)