Hittin' Shelves Now!

Born Yesterday is an unfiltered pale-ish ale, chock-full of wet, Virgin, lupulin-drenched, un-kilned, fresh-picked-and-rushed-in-straight-from-Yakima hops for your immaculate reception. 2019 Harvest yielded some of the dankest, juiciest Citra, Simcoe, Mosaic, and the brand-spankin’-new Sabro hops for you immaculate reception... Congratulations… it’s a beer!

Fresh hops contain little pockets of potent potables called lupulin glands that contain hop acids and essential oils full of terpenes. Terpenes are aroma compounds that express the truest hop aromas, from fruity herbal notes of Sabro to the citrusy pine notes of Simcoe. Once their picked, the hops are rushed to the brewery from the Yakima Valley, Wash. to go into the beer fresh to make sure all of these compounds are preserved.

Fresh hops TELL US when they’re ready to be picked, so it’s on Mother Nature to give us the green light. Plus, BrewMonster Jeremy Marshall likes to wait until the hops are at their plumpest and juiciest before their picked, adding another piece to the Born Yesterday puzzle.

Born Yesterday will be available where most beer is sold, making it one of the biggest, craziest fresh-hopped beer releases EVER. Find it near you on our handy beer-finder!