Greetings, people of Earth. We have been observing you closely for a while now. We have chosen the form of a Small Brewer from which to make our observations this time. In the past we have posed as a Disco Bar, a Roadside Attraction in North Dakota, a Bell in Philadelphia, and once as Liza Minelli, but only once. All of these social complexes have provided deep insights, although the role of Small Brewer has rendered the most profound of insights of all, especially during this, the latter quartile of your arbitrary social calendar. We have noted that as the lights of summer recede and the air becomes cold, you gather inside. We have studied your tribal convocations which include large meals where the desireable common bonds are reinforced through seating arrangements and the ingestion of liquids, redolent of lupiscous descants and amber fluids. We have observed spirits rising from these conclaves that seem proportionate to the ingested volumes of these same liquids. We believe you call them 'beer'. Our initial study of this phenomenon is complete for now, but we feel there is cause for additional study. We want to understand the anthropological implications of this shared social lubricant. It's also clear that it's but one part of something much larger. We anticipate additional funding and plan to resume these studies in the spring. For now, how you say it...? 'Happy Holidays'.